Question 1

________ factors override or at least influence psychological and social issues.

Accepted Answer

Situational factors refer to the specific circumstances or context in which a consumer is making a purchasing decision, such as time pressure, location, and social setting. In many cases, situational factors can have a strong impact on consumer behavior, overriding psychological and social factors. For example, if someone urgently needs a new car after their old one breaks down, they may prioritize practical considerations like budget and availability over more emotional considerations like brand loyalty or social status.

Question 2

Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences reflect aspects of her

Accepted Answer

Jennifer's spending decisions are influenced by her family, peers, and religious education, which are all part of her external social environment.

Question 3

The traditional marketing strategy of selling umbrellas when it is raining is an example of how ________ factors influence consumers' decisions.

Accepted Answer

The situational factor of rain is directly influencing consumer behavior in this scenario.

Question 4

Where Caroline grew up, everyone knew everyone else, no one locked their doors, and a person's word could be trusted. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Caroline had to adjust to ________ differences.

Accepted Answer

Caroline had to adjust to cultural differences, as she encountered differences in values and beliefs between the community she grew up in and the new community where she worked. Cultural differences refer to variations in attitudes, beliefs, behaviors, and social norms that exist within and across different cultural groups.

Question 5

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. These stars often become ________, influencing other consumers' behavior.

Accepted Answer

Hollywood movie stars are often seen as role models and trendsetters in society. When they adopt a certain behavior like purchasing electric and hybrid vehicles, it can influence others to do the same. This means that they are serving as a reference group for their fans and followers.

Question 6

A consumer's external social environment includes

Accepted Answer

The consumer's external social environment includes their family, reference groups, and culture. These factors can influence their behavior and decision-making when it comes to purchasing products or services. Options A, B, C, and D are incorrect as they refer to different concepts, such as decision-making processes, needs, sets, and environments, that do not specifically pertain to the external social environment.

Question 7

Limited problem solving usually relies on

Accepted Answer

Limited problem solving often relies on past experiences rather than extensive external information searching. This approach is typically used for decisions that are not considered highly significant and where the individual feels that their past experiences provide sufficient guidance.

Question 8

Thanh has to decide which college to attend. This will be the most important, riskiest, and expensive decision she will ever made. She will be engaged in

Accepted Answer

Extended problem solving is used for important, risky, and expensive decisions, requiring significant research and evaluation of alternatives.

Question 9

Natalie and her fiancé Mayuree are planning their wedding. She knows her mother wants her to have a traditional church wedding with a Roman Catholic priest officiating. Natalie would like to have an informal ceremony on the beach, since that type of wedding has become popular with her friends. Furthermore, Mayuree is from Thailand and would like to have a monk officiate. Natalie and Mayuree's wedding decisions are most influenced by

Accepted Answer

Natalie and Mayuree's wedding decisions are influenced by family expectations, cultural traditions, and the preferences of their social group, which are all elements of family, reference groups, and culture.

Question 10

Many states have laws regulating the prices businesses charge during emergencies like hurricanes. These laws are designed to protect consumers whose ________ state may impair their ability to make sound purchase decisions.

Accepted Answer

The answer of Many states have laws regulating the prices...

Question 11

The shared meanings, beliefs, morals, values, and customs of a group of people constitute its

Accepted Answer

Culture refers to the shared meanings, beliefs, morals, values, and customs of a group of people. A reference group is a group of people that an individual looks to for guidance in their behavior or attitudes. A family is a social unit consisting of one or more adults living together and their children. Cognitive frame refers to the way information is organized in the mind. Evoked set refers to a group of brands that a consumer considers during the decision-making process for a particular product category.

Question 12

A consumer's buying decision depends on the consumer's level of involvement or degree of interest in the product or service. A(n) ________ consumer pays greater attention and engages in deeper processing, which leads to strong attitudes and purchase intentions.

Accepted Answer

A high-involvement consumer is one who is highly interested in a product or service, leading to greater attention and deeper processing, resulting in strong attitudes and purchase intentions.

Question 13

There is a saying "Never go to the grocery store hungry." This saying suggests that a consumer's ________ state may adversely affect purchasing decisions.

Accepted Answer

The answer of There is a saying "Never go to...

Question 14

Brenda was planning a small dinner party, and had gone to a new specialty food store with coupons she'd found in the food section of the paper. At the store she also found a "buy one, get one free" deal, and a gift offered with the purchase of a particular dessert. She altered the menu as a result of the ________ and ended up spending less than she'd planned.

Accepted Answer

Brenda took advantage of the in-store promotion, which included a "buy one, get one free" deal and a gift with purchase, to alter her menu and spend less money.

Question 15

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party. It seemed like there were dozens of varieties to choose from. He noticed that he could sample a few at a tasting station in the store. He tried four, rejected two, and bought several jars of the two he really liked. He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it. Marketers identify this as a successful example of

Accepted Answer

In-store demonstrations are a marketing strategy where customers can sample products, which can lead to increased sales, as seen in Steve's experience.

Question 16

The consumer's level of involvement can lead to two types of buying decisions: ________ or ________

Accepted Answer

The level of involvement can result in either extended problem solving or limited problem solving.

Question 17

Last semester, Henri bought his textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and he needs to decide right away how and where to purchase his books. Henri will most likely engage in a(n) ________ process.

Accepted Answer

Henri has already had experience buying his textbooks over the Internet and saved money doing so. This indicates that he has some knowledge about the process and has already considered some options. Therefore, he is likely to engage in a limited problem-solving process which involves evaluating a few options and making a decision based on some criteria. Impulse buying involves purchasing something on a whim without any prior thought or consideration, extended problem-solving involves a more in-depth search for information and evaluation of alternatives, ritual consumption involves routine and habitual purchasing behavior, and affective decision-making involves emotional responses to a product.

Question 18

Paula is about to open a new hardware store. She is making decisions regarding lighting, colors, and layout of merchandise. Paula knows these ________ factors will influence consumers' purchase decisions.

Accepted Answer

Atmospheric factors refer to the physical characteristics of a retail space, such as lighting, colors, and layout, which can influence consumers' purchase decisions by creating a certain ambiance or mood.

Question 19

Jackson's place of business is rather fashion conscious. This fashion consciousness influences how he dresses and where he shops. It also reflects the business's

Accepted Answer

The answer of Jackson's place of business is rather fashion...

Question 20

Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) ________ and influence consumers.

Accepted Answer

The models hired by beverage firms can be seen as a reference group - a group of people that an individual looks to for guidance in their behavior or decision making. By seeing attractive individuals enjoying the product, consumers may be influenced to try it themselves in order to fit in with or be like the reference group.

Quiz 6: Consumer Behavior