The framework that allows a firm to outline how customers, the company, competitors, and corporate partners affect marketing strategy is called the
A) macroenvironment analysis framework.
B) marketing environment analysis framework.
C) consumer analysis framework.
D) immediate environment analysis framework.
E) competitive analysis framework.

Question

Quizplus · Accepted Answer

The marketing environment analysis framework helps firms understand the external and internal factors, including customers, competitors, and partners, that influence their marketing strategies.

The Framework That Allows a Firm to Outline How Customers