Yuri, the marketing director of Make It Move, is considering developing a promotional campaign for a new fitness program. The fitness industry is already filled with strong competitors. Before initiating the campaign, then, Yuri will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's
A) promotional activities.
B) core competencies.
C) just-in-time processes.
D) customer satisfaction reviews.
E) corporate partners.

Question

Quizplus · Accepted Answer

Yuri needs to understand how competitors might respond to his promotional activities to effectively position his campaign and anticipate any competitive actions.

Yuri, the Marketing Director of Make It Move, Is Considering