Question 1

What are the four Ps of marketing? Give an example of each.

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Question 2

Deonna has been asked to write a marketing plan for a new restaurant. What questions will Deonna likely address in her marketing plan? Be specific and offer questions related to a restaurant.

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Question 3

Which type of orientation would you expect among ethically challenged marketers: a relational or transactional orientation? Explain.

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Question 4

Suppose your college roommate sees you reading your marketing textbook and says, "Marketing is just advertising and selling." How do you respond?

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Question 5

As your first assignment in an advertising agency, your manager asks you to come up with messages for three billboards promoting the university you attended. The manager wants one ad for each of the three types of promotion objectives. Create an example of a one-sentence billboard advertising message for each objective: inform, persuade, and remind.

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Question 6

Jean-Pierre is a wine distributor in the United States representing primarily European vintners (wine producers). He knows his potential market is every wine drinker in the United States, but he has limited resources to market his products. Using the ideas presented in the text, what should Jean-Pierre do as a first step when developing his marketing plan?

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Question 7

As the customer service manager for a heating and air conditioning firm, you are constantly bombarded with complaints about service people not showing up, not having the parts needed to make repairs, and being unable to quickly get the materials needed to fix things. You decide to bring in a marketing consultant to assist you with these problems. What area of marketing specialization would you look for in a marketing consultant and what recommendations would you expect to receive? Be specific; this is a heating and air conditioning firm.

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Question 8

What is the fundamental purpose of marketing?

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Question 9

The manager of a restaurant supply company determined prices by adding a standard markup to her costs. What might the manager be missing when it comes to effective pricing decisions?

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Question 10

The text states, "Good marketing is not a random activity." Create an example to respond to this statement.

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Question 11

Imagine you graduate with a marketing degree and are hired by the marketing department of a large consumer products company. You are initially given a two-week training program, which is an overview of what the marketing department does. What will your training program cover?

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Question 12

How should marketers determine prices?

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...

Question 13

Your friend is writing a "how-to" book and asks you for marketing advice. You start by exploring the four Ps. What questions will you ask? Be specific.

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Question 14

Over the four marketing eras, how did the emphasis on the four Ps change? List the four eras and describe which of the four Ps were emphasized during each era.

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Question 15

How could you use marketing ideas to market yourself to potential employers after you graduate?

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Question 16

How can marketing be effectively used by entrepreneurs?

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Question 17

Suppose that your university creates a position for vice president of marketing and promotes your professor to the position. What activities will the new vice president of marketing probably be involved in? Be specific.

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Question 18

Janine was tired of her winter coat, so she sold it to her friend, Marissa. This is an example of ________ marketing.
A) B2B
B) B2C
C) C2B
D) C2C
E) BBC

Accepted Answer

C2C (consumer-to-consumer) marketing involves individuals selling products or services directly to other individuals. This transaction between Janine and Marissa falls under C2C marketing, as they are both consumers.

Question 19

"Everything has a price, though it doesn't always have to be monetary." What else is included in a price?

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Question 20

How does value cocreation provide additional value to customers?

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Quiz 1: Overview of Marketing