With each new generation of Apple iPhone, iPad, or Mac computer, new models start at a high price then work their way down as newer models are introduced. Apple initially uses a strategy.
A) market-skimming
B) deceptive
C) target costing
D) market-penetration
E) predatory

Question

Quizplus · Accepted Answer

Apple uses a market-skimming pricing strategy, where they set high initial prices for new products to maximize profits from early adopters before gradually lowering prices as newer models are released.

With Each New Generation of Apple IPhone, IPad, or Mac