Which of the following conditions is most likely essential for implementing a successful market-skimming pricing strategy for a product?
A) A low-price position of the product is maintained.
B) Low prices promote more market growth than high prices.
C) Lower-priced alternatives can enter the market easily.
D) The product's quality and image must support its high price.
E) The product's price matches its manufacturing costs.

Question

Quizplus · Accepted Answer

A successful market-skimming pricing strategy requires that the product's quality and image justify its high price, allowing the company to maximize profits from segments willing to pay more before lowering prices to attract additional customers.

Which of the Following Conditions Is Most Likely Essential for Implementing