Posh Collections introduced a new watch to appeal to upscale consumers. The company will most likely use a(n) _ strategy.
A) by-product pricing
B) market-skimming pricing
C) market-penetration pricing
D) allowance pricing
E) optional-product pricing

Question

Quizplus · Accepted Answer

Market-skimming pricing is used when a company introduces a new product at a high price to target consumers willing to pay more for a premium product, which aligns with appealing to upscale consumers.

Posh Collections Introduced a New Watch to Appeal to Upscale