Hollingsworth is a retail company that is planning to release a new line of luxury personal care products. Its managers are now reviewing the sales history of similar products and conducting marketing surveys to estimate minimum and maximum sales for the product. In which of the following stages of the new product development process is the product?
A) test marketing
B) marketing strategy development
C) concept testing
D) business analysis
E) idea screening

Question

Quizplus · Accepted Answer

The business analysis stage involves reviewing sales history and conducting surveys to estimate sales potential, which aligns with the activities described.

Hollingsworth Is a Retail Company That Is Planning to Release