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Foods International Is Developing a New Gluten-Free, Chili-Flavoured Pretzel

Question 32

Multiple Choice

Foods International is developing a new gluten-free, chili-flavoured pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be .


A) business analysis
B) internal marketing
C) portfolio analysis
D) commercialization
E) test marketing

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