Producers of popular beverages often partner with global music channels to target consumers through a variety of promotional events and advertisements. This approach to marketing is referred to as segmentation.
A) age and life-cycle
B) occasions
C) intermarket
D) income
E) gender

Question

Quizplus · Accepted Answer

Intermarket segmentation involves targeting consumers across different countries or regions who have similar needs or buying behaviors, often through global channels like music.

Producers of Popular Beverages Often Partner with Global Music Channels