If men and women respond dissimilarly to the marketing efforts for a root beer-flavoured malt beverage, they are considered _ market segments.
A) observable
B) reachable
C) differentiable
D) measurable
E) accessible

Question

Quizplus · Accepted Answer

Differentiable market segments are those that respond differently to marketing efforts, indicating distinct preferences or behaviors.

If Men and Women Respond Dissimilarly to the Marketing Efforts