When segments are distinguishable and respond differently to different marketing mix elements, they are said to be _.
A) differentiable
B) actionable
C) substantial
D) measurable
E) accessible

Question

Quizplus · Accepted Answer

Segments are considered differentiable when they respond differently to different marketing mix elements, indicating that they are distinct from one another.

When Segments Are Distinguishable and Respond Differently to Different Marketing