A market segment is less attractive when _ .
A) it is difficult for new entrants to enter the segment
B) there are few aggressive competitors in the segment
C) substitute products are unavailable in the segment
D) buyers in the market segment have weak bargaining powers
E) it contains powerful suppliers who can control prices

Question

Quizplus · Accepted Answer

A market segment is less attractive when it contains powerful suppliers who can control prices, as this can lead to increased costs and reduced profitability for companies operating in that segment.

A Market Segment Is Less Attractive When _