Business marketers use variables such as customer operating characteristics, purchasing approaches, situational factors, and personal characteristics.

Name: Business marketers use variables such as customer operating characteristics, purchasing approaches, situational factors, and personal characteristics.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Business marketers often use these variables to segment their markets and tailor their marketing strategies to meet the specific needs and preferences of different customer groups.

Business Marketers Use Variables Such as Customer Operating Characteristics, Purchasing