Although not recommended, some marketers decide to ignore market segmentation and target the whole market with one offer. This is known as marketing.
A) undifferentiated
B) niche
C) differentiated
D) local
E) individual
Correct Answer:
Verified
Q45: The marketing manager of Refresh Inc., a
Q48: Instead of going after a small share
Q49: By having over 90 different types of
Q50: Explain the four major segmentation variables for
Q51: Compared with undifferentiated marketing, differentiated marketing is
Q52: Marketing the same product to a huge
Q53: Business marketers use variables such as customer
Q54: Describe age and life-cycle segmentation with examples.
Q56: Explain with examples how marketers segment markets
Q57: Briefly describe the characteristics of effective market
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