Instead of going after a small share of a large market, Stance socks is an example of a company that is going after a large share of one smaller segment. This is an example of .
A) differentiated marketing
B) concentrated marketing
C) extreme marketing
D) segmented marketing
E) local marketing

Question

Quizplus · Accepted Answer

Concentrated marketing focuses on capturing a large share of a smaller market segment, which is what Stance socks is doing by targeting a specific niche.

Instead of Going After a Small Share of a Large