The marketing manager of Refresh Inc., a leading producer of soft drinks, is considering a differentiated marketing strategy. An important consideration is weighing increased sales against _ _ before selecting this strategy.
A) increased costs
B) decreased prices
C) increased demand
D) decreased production
E) increased profits

Question

Quizplus · Accepted Answer

Differentiated marketing strategies often involve increased costs due to the need for creating and promoting multiple product variations to target different market segments.

The Marketing Manager of Refresh Inc