Compared with undifferentiated marketing, differentiated marketing is more likely to lead to .
A) higher costs of doing business
B) redundancy in product design across market segments
C) smaller market share in the industry
D) weaker product position in each market segment
E) reduced sales in each market segment

Question

Quizplus · Accepted Answer

Differentiated marketing involves targeting multiple market segments with different offerings, which typically results in higher costs due to the need for varied marketing strategies, product variations, and increased operational complexity.

Compared with Undifferentiated Marketing, Differentiated Marketing Is More Likely to Lead