Stores offering low-quality alternatives to luxury products at low prices most likely follow a positioning strategy.
A) more-for-more
B) more-for-the-same
C) more-for-less
D) same-for-less
E) less-for-much-less

Question

Quizplus · Accepted Answer

Stores offering low-quality alternatives at low prices are likely following a "less-for-much-less" positioning strategy, providing less quality for a significantly lower price.

Stores Offering Low-Quality Alternatives to Luxury Products at Low Prices