Household Storez, a local retail store, claims to offer better products at lower prices than other retail stores. In this case, the firm's positioning reflects a value proposition.
A) same-for-less
B) more-for-more
C) more-for-less
D) same-for-more
E) more-for-the same

Question

Quizplus · Accepted Answer

The firm's positioning reflects a "more-for-less" value proposition, as it claims to offer better products (more) at lower prices (less) than other retail stores.

Household Storez, a Local Retail Store, Claims to Offer Better