Question 1

Define consumerism and environmentalism.

Accepted Answer

The answer of Define consumerism and environmentalism....

Question 2

The concept holds that a company's marketing should support the best long-run performance of the marketing system.

Accepted Answer

Sustainable marketing focuses on meeting the needs of consumers while also considering the long-term impact on the environment and society, ensuring the best long-run performance of the marketing system.

Question 3

Proposals relating to quality of life include controlling the ingredients that go into certain products and packaging and reducing the level of advertising "noise."

Accepted Answer

These proposals aim to enhance quality of life by ensuring safer products and reducing overwhelming advertising, which can contribute to a more pleasant and healthier environment.

Question 4

What are deficient products?

Accepted Answer

Deficient products are those that have neither immediate appeal nor long-run benefits, making them undesirable to consumers.

Question 5

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations such as TOMS. Profits sometimes suffer as a result. This is one of the challenges of marketing.

Accepted Answer

The answer of "Doing good" and "doing well" are considered...

Question 6

Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships?

Accepted Answer

Customer value marketing focuses on creating value for customers, which in turn builds long-term engagement, loyalty, and relationships.

Question 7

What are the traditional rights of sellers and buyers?

Accepted Answer

The answer of What are the traditional rights of sellers...

Question 8

Which of the following is the best example of a salutary product?

Accepted Answer

Salutary products are those that have low immediate appeal but benefit consumers in the long run, like dental insurance, which provides long-term health benefits.

Question 9

Amazon never stops looking for new ways to create customer value. An example of this includes Amazon Prime Now. In this case innovative marketing most likely involves _.

Accepted Answer

Amazon Prime Now is an example of seeking real product and marketing improvements by offering faster delivery services, which enhances customer value and satisfaction.

Question 10

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to , one of the five sustainable marketing principles.

Accepted Answer

Customer value marketing focuses on creating long-term consumer engagement and loyalty by continually enhancing the value and benefits provided to consumers, aligning with the concept of enlightened marketing.

Question 11

Describe product stewardship, design for environment (DFE), and cradle-to-cradle practices.

Accepted Answer

The answer of Describe product stewardship, design for environment (DFE),...

Question 12

Environmentalism is a management approach that involves developing strategies that both sustain the environment and produce profits for the company.

Accepted Answer

The answer of Environmentalism is a management approach that involves...

Question 13

Bullfrog Power does exactly what the customer wants. These customers are willing to pay a premium for a way to contribute to the solution to climate change by using renewable power sources. This approach could be most accurately described as practising marketing.

Accepted Answer

The sense-of-mission marketing approach focuses on aligning the company's mission with the broader social or environmental goals, such as contributing to the solution to climate change by using renewable power sources.

Question 14

In the progress toward environmental sustainability, a company must first develop a sustainability vision, which serves as a guide to the future.

Accepted Answer

The answer of In the progress toward environmental sustainability, a...

Question 15

Products that give high immediate satisfaction but may hurt consumers in the long run are called products.

Accepted Answer

Pleasing products provide high immediate satisfaction but may have negative long-term effects on consumers.

Question 16

Today, enlightened companies implement environmental sustainability strategies not because someone is forcing them to or to reap short-run profits but because it's the right thing to do.

Accepted Answer

Enlightened companies recognize the importance of environmental sustainability for the long-term health of the planet and its inhabitants, and therefore implement strategies that align with that perspective. It is not just about meeting regulatory requirements or making a quick profit, but about doing what is ethical, responsible, and ultimately beneficial for society and the environment.

Question 17

Mountain Equipment Co-op (mec.ca) ensures all business decisions align with the company's social and environmental accountability. "We believe a quality product has the smallest possible footprint, that it's made carefully and with respect for the people who produce it". In the context of MEC, what is a sustainability vision?

Accepted Answer

The answer of Mountain Equipment Co-op (mec.ca) ensures all business...

Question 18

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing marketing.

Accepted Answer

Societal marketing considers not only the company's needs and consumer desires but also the long-term interests of society, balancing all these factors in decision-making.

Question 19

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?

Accepted Answer

The App Store is focusing on understanding and meeting the needs of its consumers, particularly the Millennial generation, which aligns with consumer-oriented marketing.

Question 20

List the consumer rights called for by consumer advocates.

Accepted Answer

The answer of List the consumer rights called for by...

Quiz 16: Sustainable Marketing: Social Responsibility and Ethics