Studio 19 is a dance studio geared to adults who want to learn ballroom and Latin dance. When individuals call the studio, they're encouraged to access the website to receive a $25 e-coupon entitling them to a free half hour of dance instruction. Once they become patrons, text messages are sent to share news about featured dance instructors and upcoming special events. Which of the following promotion mix tools does Studio 19 employ to reach target customers?
A) personal selling
B) public relations
C) retailing
D) crowdsourcing
E) direct marketing

Question

Quizplus · Accepted Answer

Studio 19 uses direct marketing by sending text messages and encouraging website visits to distribute e-coupons, directly reaching out to potential and existing customers.

Studio 19 Is a Dance Studio Geared to Adults Who