Which of the following is true of advertising in the new marketing communications model?
A) Advertisers have replaced print catalogues with digital versions.
B) Advertisers are increasingly shifting toward digital media.
C) Advertisers are finding traditional media less expensive.
D) Advertisers are spending more on broadcast advertising.
E) Advertisers are using less targeted media to reach customers.

Question

Quizplus · Accepted Answer

Advertisers are increasingly shifting toward digital media due to its cost-effectiveness, ability to target specific audiences, and the growing consumption of digital content by consumers.

Which of the Following Is True of Advertising in the New