Strings, a family-owned musical instrument business, offers three hours of free music lessons with the purchase of any stringed instrument over $500 during the month of May. This is an example of which promotion mix element?
A) direct and digital marketing
B) public relations
C) advertising
D) sales promotion
E) personal selling

Question

Quizplus · Accepted Answer

This is an example of sales promotion because it involves offering a free service (music lessons) as an incentive to encourage the purchase of a product (stringed instrument).

Strings, a Family-Owned Musical Instrument Business, Offers Three Hours of Free