Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of
A strategy.
A) publish-subscribe
B) direct marketing
C) pull
D) push
E) vertical integration

Question

Quizplus · Accepted Answer

Pull strategy involves promoting a product to consumers, who then request the product from retailers. In this case, Chic Eyewear promotes their new line in national fashion magazines, which encourages consumers to request the product from select optical retailers that carry their line.

Chic Eyewear, a Producer of Designer Eyeglass Frames, Promotes Their