Question 1

If companies demonstrate ethical behavior, it will be unnecessary for the government to increase regulation of marketing research practices.

Accepted Answer

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Question 2

What is used to estimate how much customer demand there is for a particular product and understand the factors that drive it?

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The answer of What is used to estimate how much...

Question 3

A limitation of EEG scans is that they do not have the ability to match up data from other sensors.

Accepted Answer

EEG scans can be integrated with data from other sensors, such as ECG, EMG, or eye-tracking devices, to provide a more comprehensive understanding of physiological states. This multimodal approach enhances the analysis and interpretation of brain activity.

Question 4

Snowball samples are the most frequently offered eye-tracking output.

Accepted Answer

Snowball sampling is a non-probability sampling technique used in research to recruit participants through existing study subjects' social networks, not related to eye-tracking output. Eye-tracking outputs typically include heat maps, gaze plots, and fixation sequences.

Question 5

Brad works for a consumer products company. His job is to use information to identify and define marketing opportunities, evaluate marketing actions, and monitor marketing performance. Brad's work involves

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The answer of Brad works for a consumer products company....

Question 6

According to your text, both structured and unstructured information is growing exponentially with regard to

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Question 7

In order to measure how well an advertising campaign meets marketing objectives like increasing market share, generating consumer awareness of a product, or creating a favorable impression of the products, a marketer would use

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Question 8

Neuromarketing techniques can help to overcome "can't say" or "won't say" limitations.

Accepted Answer

Neuromarketing techniques, such as brain imaging and physiological tracking, can uncover consumer reactions and preferences that might not be accessible through traditional surveys or interviews, thereby overcoming the limitations of respondents who either cannot articulate their feelings or choose not to.

Question 9

Which tool would allow a manager to estimate how much of a product will sell in a three-month period?

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Question 10

In order to combat the challenges associated with conducting marketing research, it is essential that marketers

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Question 11

Which term describes both the growth in information that inundates businesses each day and the complex tools used to analyze the data and derive meaningful insights?

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Question 12

One area in which mobile marketing research has been used very effectively is in regard to consumer shopping behaviors.

Accepted Answer

Mobile marketing research leverages smartphones and other mobile devices to gather data on consumer shopping behaviors in real-time, offering insights into preferences, decision-making processes, and trends, making it a highly effective tool in understanding and influencing consumer shopping patterns.

Question 13

Those in charge of guarding against unethical practices in a company are called whistleblowers.

Accepted Answer

Whistleblowers are individuals who expose unethical, illegal, or improper activities within an organization, not those in charge of guarding against them.

Question 14

Austin just completed an advertising campaign for a new fitness drink, and he wants to know if it generated consumer awareness. What method should Austin use to evaluate it?

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The answer of Austin just completed an advertising campaign for...

Question 15

Facial action coding system, or FACS, is an inexpensive methodology for use in large research projects.

Accepted Answer

FACS is a comprehensive and detailed method for coding facial expressions, but it is time-consuming and requires extensive training, making it potentially costly for large research projects.

Question 16

Which tool looks at changes in sales during and after promotional programs to see how the marketing efforts affected company sales?

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Question 17

________ is based on research that estimates how much of a product will sell over a given period of time.

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Question 18

Gathering personal information from social networking sites, such as Twitter, can be considered willful intrusion of privacy.

Accepted Answer

Gathering personal information from social networking sites without consent can be considered a willful intrusion of privacy, as it involves accessing and potentially disseminating personal data without the individual's permission, violating their expectation of privacy.

Question 19

Nonverbal coding is the categorization of facial expressions to reveal the emotional response of an individual while processing content.

Accepted Answer

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Question 20

fMRI scans are the most cost-efficient neuromarketing method.

Accepted Answer

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Quiz 5: Marketing Research