Question 1

Purchases made in a retail outlet that are different from those the consumer planned prior to entering the store are called
A)alternative choices.
B)unplanned purchases.
C)derived demand.
D)modified rebuys.

Accepted Answer

The answer of Purchases made in a retail outlet that...

Question 2

Qingyi needs to buy a new car. He has researched various models online. Although there are a lot of cars to choose from, Qingyi has decided that he only wants to look at models from Toyota or Kia. This list would be Qingyi's
A)evoked set.
B)consumer criteria.
C)evaluative criteria.
D)essential set.
E)information set.

Accepted Answer

The answer of Qingyi needs to buy a new car....

Question 3

Which factor has led to the growth of search-engine marketing?
A)the use of sites like Facebook and Twitter as information sources
B)the decrease in the number of company-sponsored websites
C)the importance for marketers of appearing at the top of the search results page
D)consumers' growing use of smartphones to search for information
E)the increase in habitual decision making

Accepted Answer

The answer of Which factor has led to the growth...

Question 4

When evaluating choices, a consumer who asks the question "How do I feel about it?" is using which evaluative criteria?
A)attribute-based choice
B)attitudinal self-evaluation
C)evoked set consideration
D)alternative choice
E)affective choice

Accepted Answer

The answer of When evaluating choices, a consumer who asks...

Question 5

The focal point of all marketing efforts is
A)the interests of stakeholders.
B)company profits.
C)the buying decision.
D)customer satisfaction.
E)company recognition.

Accepted Answer

The answer of The focal point of all marketing efforts...

Question 6

Daniel Kahneman's mode of thought referred to as System 1 can be described as
A)a calculating, conscious way of thinking.
B)an automatic, nonconscious way of thinking.
C)a systematic, effortful way of thinking.
D)a calculating, complex way of thinking.
E)a slow, controlled way of thinking.

Accepted Answer

The answer of Daniel Kahneman's mode of thought referred to...

Question 7

Which is an example of a System 2 way of thinking?
A)detecting hostility in a voice
B)driving a car on an empty road
C)understanding a simple sentence
D)completing the phrase "peanut butter and ..."
E)focusing on the voice of a particular person in a crowded, noisy room

Accepted Answer

The answer of Which is an example of a System...

Question 8

In the consumer decision-making process, searches for information fall into which two main categories?
A)extensive and limited
B)meaningful and trivial
C)internal and external
D)personal and impersonal
E)primary and secondary

Accepted Answer

The answer of In the consumer decision-making process, searches for...

Question 9

The five stages most consumers go through when engaged in extended problem solving is called the
A)want vs. need appraisal.
B)product evaluation timeline.
C)alternative evaluation process.
D)purchase decision process.
E)consumer decision-making process.

Accepted Answer

The five stages most consumers go through when engaged in extended problem solving are part of the consumer decision-making process. These stages typically include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Question 10

Anya buys a candy bar each time she is at the checkout line in the grocery store. This is an example of what type of decision making?
A)extended problem solving
B)high-involvement decision making
C)derived demand
D)habitual decision making
E)sensory decision making

Accepted Answer

The answer of Anya buys a candy bar each time...

Question 11

Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if the consumer
A)fails to complete a thorough information search.
B)is unaware of how the decision process works.
C)makes a purchase decision hastily.
D)is not a savvy consumer.
E)is not aware of a problem or does not recognize a need.

Accepted Answer

The answer of Marketers must realize that the consumer is...

Question 12

Anthony is looking for a health club to join. He does not care if the health club has a swimming pool, juice bar, or fitness classes, what he does care about is that the club is open late in the evening and has extensive free weights and weight-lifting machines. These attributes that Anthony considers most important are referred to as his
A)consumer criteria.
B)information set.
C)product standards.
D)evoked set.
E)evaluative criteria.

Accepted Answer

Evaluative criteria are the various dimensions, features, or benefits that consumers consider when reviewing and comparing options in a purchasing decision. In Anthony's case, the importance of late evening hours and extensive free weights and weight-lifting machines are his evaluative criteria for choosing a health club.

Question 13

You finally decide to replace your worn-out lawnmower. You look at both Lawn-Boy and Toro mowers and decide to buy the Toro mower. After returning home, you see an advertisement for the Lawn-Boy mower on sale and now are wondering if you made the right decision. This is an example of
A)product indecisiveness.
B)problem recognition.
C)an internal information search.
D)cognitive dissonance.
E)post-purchase stress.

Accepted Answer

The answer of You finally decide to replace your worn-out...

Question 14

The selling of goods and services to end-user customers is referred to as
A)C₂C marketing.
B)B₂C marketing.
C)B₂B marketing.
D)C₂B marketing.

Accepted Answer

The answer of The selling of goods and services to...

Question 15

Compare the actions of each person to determine which one would most likely require an extensive external search for information.
A)Jim is going to the pet store to buy dog food for his puppy.
B)Talia went to the Apple store to upgrade her existing iPhone to the newest version.
C)Phoebe went to the mall to find a new dress for this weekend's party.
D)Isadora wants to replace her coffee maker with the same brand she currently owns.
E)Kaden and Jennifer are looking to buy their first home.

Accepted Answer

The answer of Compare the actions of each person to...

Question 16

The first stage in the consumer decision-making process is
A)outlet selection.
B)post-purchase processes.
C)information search.
D)alternative evaluation.
E)problem recognition.

Accepted Answer

The first stage in the consumer decision-making process is problem recognition, where the consumer identifies a need or a problem that requires a solution.

Question 17

Ritesh opened a new computer store in town. When customers purchase a computer from his store, they automatically receive an extended warranty, free in-home installation, access to Ritesh's 24-hour technical support team, and in-store software training classes. By offering all these things, Ritesh is most likely trying to
A)increase a new customer's cognitive dissonance.
B)encourage an internal information search.
C)discourage ritual consumption.
D)stimulate problem recognition.
E)reduce a new customer's cognitive dissonance.

Accepted Answer

The answer of Ritesh opened a new computer store in...

Question 18

How does the ability to pay for a purchase on credit affect the buying situation?
A)Buying things on credit links the consumption experience with the payment for that same purchase.
B)The ability to pay with credit decreases the amount consumers are willing to pay for an item.
C)Paying with credit activates the pain centers of the brain in a negative way.
D)Using credit to pay for purchases takes away the "pain" of paying for something.

Accepted Answer

Using credit to pay for purchases can reduce the immediate financial impact, making the purchase feel less burdensome at the moment. This is because the payment is deferred, and the buyer does not feel the immediate outflow of cash.

Question 19

Which scenario represents B₂B marketing?
A)a restaurant selling food to its customers
B)a high school club selling water bottles at a football game
C)a business owner buying products at a wholesale outlet for her personal use.
D)a cell phone company opening a new retail store
E)a steel manufacturer selling rolled steel to an automaker

Accepted Answer

The answer of Which scenario represents B₂B marketing?
A)a restaurant selling...

Question 20

B₂B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.
A)cognitive dissonance.
B)sensory marketing.
C)market development.
D)strategic planning.
E)consumer behavior.

Accepted Answer

Straight rebuys in B2B marketing involve repeat purchases of the same goods or services without modifications or extensive negotiations. This process is closely related to consumer behavior, as it reflects patterns and decisions in purchasing that are consistent and predictable, minimizing the need for additional efforts from both the buyer and the seller.

Quiz 4: Consumer Behavior

Purchases made in a retail outlet that are different from those the consumer planned prior to entering the store are called

Qingyi needs to buy a new car. He has researched various models online. Although there are a lot of cars to choose from, Qingyi has decided that he only wants to look at models from Toyota or Kia. This list would be Qingyi's

Which factor has led to the growth of search-engine marketing?

When evaluating choices, a consumer who asks the question "How do I feel about it?" is using which evaluative criteria?

The focal point of all marketing efforts is

Daniel Kahneman's mode of thought referred to as System 1 can be described as

Which is an example of a System 2 way of thinking?

In the consumer decision-making process, searches for information fall into which two main categories?

The five stages most consumers go through when engaged in extended problem solving is called the

Anya buys a candy bar each time she is at the checkout line in the grocery store. This is an example of what type of decision making?

Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if the consumer

You finally decide to replace your worn-out lawnmower. You look at both Lawn-Boy and Toro mowers and decide to buy the Toro mower. After returning home, you see an advertisement for the Lawn-Boy mower on sale and now are wondering if you made the right decision. This is an example of

The selling of goods and services to end-user customers is referred to as

Compare the actions of each person to determine which one would most likely require an extensive external search for information.

The first stage in the consumer decision-making process is

How does the ability to pay for a purchase on credit affect the buying situation?

Which scenario represents B₂B marketing?

B₂B marketers prefer the straight rebuy outcome to any other because straight rebuys normally do not require any additional design modifications or contract negotiations.