Question 1

The element of the marketing mix that is also known as distribution is

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The answer of The element of the marketing mix that...

Question 2

In marketing terms, what is a person looking to satisfy if that person feels deprived of basic necessities such as food, clothing, shelter, transportation, or safety?

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The answer of In marketing terms, what is a person...

Question 3

Wants are the form that human needs take and are shaped by

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Wants are influenced by one's personality, the culture they are part of, and the specific buying situation they are in. These factors shape how basic needs are expressed as specific desires for products and services.

Question 4

You have recently been hired by Complete Logistics. In your new role, you must coordinate and manage the transportation of the products between suppliers. Which element of the marketing mix does your job represent?

Accepted Answer

Your job involves managing the logistics of transporting products between suppliers, which falls under the "Place" element of the marketing mix. This element focuses on how a product is distributed and made available to customers.

Question 5

In marketing, states of felt deprivation are referred to as

Accepted Answer

States of felt deprivation in marketing are referred to as needs. This concept is foundational in understanding consumer behavior, as it drives the demand for products and services designed to meet these needs.

Question 6

The combination of activities that represent everything a firm can do to influence demand for its good, service, or idea is referred to as the marketing

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Question 7

The four Ps are more formally referred to as the marketing

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Question 8

The owners of The Burger Barn have decided to place an advertisement in the local minor league baseball team's program booklet. Which element of the marketing mix does this represent?

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Question 9

Brandi used to work in the city where she would take public transportation to work. However, she just took a new job in the suburbs and now not only has to find a place to live, but also has to buy a car to get to and from her job. As it relates to marketing, these things represent a ________ for Brandi.

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The answer of Brandi used to work in the city...

Question 10

The 4Ps that make up the marketing mix are

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Question 11

A new pizza shop in town allows customers to create their own individual pizzas using various toppings. The store owners have decided to have a contest for the most unique customer creation. They are asking customers to create a pizza, take a picture of their creation, and post it on their Facebook page as well as on Instagram so people can vote for their favorite. The winning creation will be featured on the shop's menu. This use of social media relates to which element of the marketing mix?

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The answer of A new pizza shop in town allows...

Question 12

Compare the actions of each person to determine which one is satisfying a consumer need.

Accepted Answer

Tara's action of investing in a home security system directly addresses a consumer need for safety, which is a response to the increased crime rate in her neighborhood.

Question 13

Which marketing mix element involves decisions regarding logistics and managing the supply chain?

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The answer of Which marketing mix element involves decisions regarding...

Question 14

What type of human need is shaped by personality, culture, or buying situation?

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Wants are desires that are shaped by a person's personality, culture, or buying situation, distinguishing them from basic necessities.

Question 15

Which marketing mix element describes what a buyer exchanges with a seller?

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The answer of Which marketing mix element describes what a...

Question 16

An advertisement shows a group of boys playing soccer on a hot day. When they take a break, the boys run to a cooler to find something to quench their thirst. Inside the cooler are water bottles, cans of soda, fruit juices, and Gatorade. Immediately, the boys fight over the Gatorade showing that it is clearly the best choice. In this ad, liquid refreshment represents a ________, and Gatorade represents a ________.

Accepted Answer

Liquid refreshment is a basic requirement for hydration, making it a need. Gatorade is shown as the preferred option among available drinks, making it a want.

Question 17

Which question relates to the place element of the marketing mix?

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The answer of Which question relates to the place element...

Question 18

Which marketing mix element is typically the easiest to change?

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The answer of Which marketing mix element is typically the...

Question 19

The group of Internet-based applications that allow the users to create their own content and share it with others who access the sites is called

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The answer of The group of Internet-based applications that allow...

Question 20

According to your text, any discussion of the marketing mix typically begins with which of the four Ps?

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The answer of According to your text, any discussion of...

Quiz 1: Why Marketing Matters to You