Question 1

Formed under the umbrella of the United Nations, the GSTC has the goal of promoting best practices in sustainable ________ around the world.

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Question 2

A barrier to encouraging sustainable consumer behavior in small communities or developing parts of the world is that of low __________.

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Question 3

Environmental __________ are the laws designed to protect the natural environment against undue harm by individuals and organizations.

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Question 4

Marketers who select a(n)________ ________ ________ strategy want to show customers that the company does more than the competition to implement an environmental strategy.

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Question 5

Marketers seeking to reduce costs and the environmental impact of their activities typically pursue a strategy of __________.

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Question 6

An environmental marketing activity that involves substantive changes in marketing actions as well as broad-based coordination among nonmarketing activities is called _________-_________ greening.

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Question 7

A movement made up of citizens and government entities that focuses on protecting consumers and promoting their interests is called _________.

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Question 8

The practice of recreational traveling in a way that maximizes the social and economic benefits to the local community and minimizes the negative impact on cultural heritage and the environment is referred to as ________ ________.

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Question 9

A group of sustainability-oriented customers and the businesses that serve them is referred to as the _________ market.

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Question 10

A sustainable ________ ________ strategy entails reshaping the industry through the creation of differential value for consumers and through making contributions to society in the form of both reduced costs and reduced environmental impact.

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Question 11

The movement of citizens, government agencies, and the business community that advocates the preservation, restoration, and improvement of the environment is called _________.

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Question 12

A critical component of overcoming the barriers to encouraging sustainable consumer behavior is effective _________.

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Question 13

Because green products sometimes cost more to produce than traditional products, adopting an environmental ________ ________ strategy may be the only way for a company to pay for its ecological investments and generate a profit for their other stakeholders.

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Question 14

U.S. marketers rationalize sustainability strategies using __________ or bottom-line arguments, whereas companies owned by members of the European Union rely more heavily on language related to the idea of citizenship, corporate accountability, or moral commitment.

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Question 15

To combat consumers' negative _________ of sustainable products, firms must design and produce sustainable products that are of high quality.

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Question 16

In the end, corporate social responsibility, sustainability, and environmentalism, whether they are implemented domestically or globally, are about __________ and social media provides an outlet for doing so.

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Question 17

__________ barriers, such as lack of will on the part of leaders to enact sustainability-focused legislation, can limit the availability of or increase prices on sustainable goods for consumers.

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Question 18

A company has decided to stop using the printing services of its current supplier because the printer uses harmful petroleum-based inks instead of soy- and vegetable-based inks. This is an example of the environmental marketing tactic known as ________ greening.

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Question 19

Requiring a holistic approach that integrates and coordinates all of the firm's activities on environmental issues across every functional area, ________ greening represents a fundamental shift in the way the firm markets its products.

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Question 20

The _________ strategy tends to succeed in industries in which significant barriers to imitation exist.

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Quiz 16: Social Responsibility and Sustainability