Question 1

Online content that shows a significant degree of creative effort, and thus is more than simply posting a newspaper or magazine article on a personal blog, is a criterion of
A) online advertisements.
B) blogs.
C) user-generated content.
D) wikis.
E) Web 3.0.

Accepted Answer

User-generated content refers to any form of content, such as blogs, videos, photos, etc., that is created by users of an online system or service, often showcasing a significant degree of creative effort.

Question 2

Which of the following statements about user-generated content (UGC) is most accurate?
A) UGC is published where it is accessible to the public.
B) UGC must show a sequential journey through posts made by a user.
C) UGC is intended for commercial profit.
D) UGC includes personal emails.
E) UGC is limited to text-only, 280 character maximum posts due to technical restrictions.

Accepted Answer

User-generated content is typically published on platforms where it is accessible to the public, such as social media, blogs, or forums.

Question 3

User-generated content (UGC) refers to
A) content found on a "personal profile" page.
B) content found only on blogs and wikis.
C) content that is created with the intention of achieving commercial profit.
D) content found on forms of online media that are privately owned and operated by a single user.
E) the various forms of online media content that are publicly available and created by end users.

Accepted Answer

User-generated content (UGC) refers to the various forms of online media content that are publicly available and created by end users. This can include social media posts, comments, reviews, videos, and more. It is not limited to personal profile pages or private online media owned by a single user, and may or may not be created with the intention of achieving commercial profit. It is also not limited to just blogs and wikis.

Question 4

Social media can be classified based on ________ and ________.
A) web browsers; apps
B) user-generated content (UGC); marketer-generated content (MGC)
C) blogs; wikis
D) textual complexity; visual depth
E) media richness; self-disclosure

Accepted Answer

The answer of Social media can be classified based on...

Question 5

Although marketers use the term "mobile" to refer to the portability of phones, the term will soon take on new meaning as ________ make change an entire industry of people on the go.
A) laptops
B) text messages
C) social media campaigns
D) wearable technologies
E) connected cars

Accepted Answer

The answer of Although marketers use the term "mobile" to...

Question 6

Online content created by an individual outside of a professional or commercial organization is a criterion of
A) online advertisements.
B) user-generated content.
C) blogs.
D) wikis.
E) YouTube.

Accepted Answer

User-generated content refers to any form of content, such as videos, blogs, or posts, created by individuals outside of professional or commercial organizations.

Question 7

User-generated content
A) is the content posted by only one user on his or her private blog.
B) is Web 3.0, the next update of the Web.
C) is the content created by one user using his or her smartphone.
D) can include video, blogs, discussion forum posts, digital images, and audio files.
E) is a formal term for viral marketing.

Accepted Answer

User-generated content refers to various types of content created and shared by users on digital platforms, including videos, blogs, forum posts, images, and audio files.

Question 8

A single social media site with millions of users interacting with each other, like Facebook, Twitter, and LinkedIn is referred to as
A) a social network.
B) a gaming website.
C) an electronic medium.
D) a social medium.
E) a feedback medium.

Accepted Answer

A social network is a platform where users can interact with each other, which is characteristic of sites like Facebook, Twitter, and LinkedIn.

Question 9

All of the following statements about user-generated content (UGC) are true except which?
A) UGC is published on a publicly accessible website and created by end users.
B) UGC includes reposting an article found in a newspaper or magazine without editing.
C) UGC is consumer-generated by an individual outside of a professional or commercial organization.
D) UGC shows a significant degree of creative effort.
E) UGC is not simply email, but is published on a publicly accessible website.

Accepted Answer

Reposting an article found in a newspaper or magazine without editing does not constitute user-generated content, as it lacks original creation or significant creative effort by the user.

Question 10

Web 2.0 and Web 3.0 identify
A) the functionalities of the Web that make possible the high degree of interactivity among users.
B) technical updates of the World Wide Web from Web 1.0.
C) the second and third generations of Internet browsers.
D) the increased degree of anonymity among users that continues to be improved.
E) the final published form of marketer-generated content in consumer and business markets, respectively.

Accepted Answer

Web 2.0 and Web 3.0 refer to the evolution of the web, where Web 2.0 emphasizes user-generated content and interactivity, and Web 3.0 focuses on semantic web technologies and further interactivity.

Question 11

Social networks are
A) dating websites such as eHarmony.
B) Internet browsers like Safari or Firefox.
C) specific social media such as Facebook, Twitter, and LinkedIn.
D) the replacement for email to send private digital messages.
E) social media websites that are the high in self-disclosure but low in media richness.

Accepted Answer

Social networks refer to platforms like Facebook, Twitter, and LinkedIn, which are designed for social interaction and sharing content among users.

Question 12

A criterion of ________ is that it is online content published on a publicly accessible website or social networking site.
A) social networks
B) user-generated content
C) blogs
D) wikis
E) YouTube

Accepted Answer

User-generated content is online content published on a publicly accessible website or social networking site.

Question 13

Updates to social media known as ________ include additional functionalities that allow personalization and customization to each individual based on location, interests, and needs.
A) net platforms
B) Web 3.0
C) digital dataworks
D) user platforms
E) peer-to-peer networking

Accepted Answer

The term used to describe these updates is Web 3.0, which is focused on creating a more personalized and intelligent internet experience for users. The other options do not accurately describe this concept.

Question 14

Web 3.0 is expected to integrate
A) a more reliable and private Internet browser.
B) search algorithms tied to facial recognition and emotional states.
C) faster routers that allow for quicker, more efficient Internet service.
D) Cloud computing, big data, and the Internet of Things.
E) a technical interface with the Internet that allows access with hand gestures.

Accepted Answer

Web 3.0 is anticipated to integrate technologies like cloud computing, big data, and the Internet of Things to create a more intelligent and interconnected web experience.

Question 15

Social media are
A) online hangouts and games.
B) online media where users submit comments, photos, and videos often accompanied by a feedback process to identify popular topics.
C) any type of medium in which large groups of people read content generated by a business, government, or corporation.
D) only media that allow face-to-face communication.
E) all forms of electronic media.

Accepted Answer

Social media are online platforms where users can submit content such as comments, photos, and videos. These platforms often include a feedback process (likes, shares, comments) to identify popular topics. Examples of social media platforms include Facebook, Instagram, Twitter, and YouTube.

Question 16

Another term sometimes used interchangeably with social media is
A) net platforms.
B) WebRedux.
C) user platforms.
D) Web 2.0.
E) peer-to-peer networking.

Accepted Answer

"Web 2.0" is a term often used interchangeably with social media, as it refers to the shift from static websites to more interactive and user-driven online content and communication.

Question 17

Messaging apps such as WhatsApp, Talk, Facebook Messenger, WeChat, and Slack allow consumers to chat with company representatives, ask questions, and obtain personalized recommendations. These messaging options, when combined with Internet bots, are becoming a new form of shopping known as
A) shop chat.
B) conversational commerce.
C) social media marketing.
D) purchase technologies.
E) connected purchasing.

Accepted Answer

The combination of messaging apps and internet bots for shopping is known as conversational commerce.

Question 18

Online media where users submit comments, photos, and videos often accompanied by a feedback process to identify popular topics are called
A) rich media.
B) Internet channels.
C) avatar channels.
D) social media.
E) feedback loops.

Accepted Answer

Social media platforms allow users to submit content and engage in feedback processes, making them the correct choice.

Question 19

Compared with earlier forms of the Web, Web 2.0
A) includes functionalities that permit people to collaborate and share information online.
B) includes multiple technical updates and formalized rules.
C) utilizes greater bandwidth that allows for faster media downloads from the Internet.
D) incorporates new functionalities that are customized to each individual.
E) uses a technical interface that is more user-friendly.

Accepted Answer

Web 2.0 is characterized by its emphasis on user-generated content, usability, and interoperability, allowing people to collaborate and share information online.

Question 20

The various forms of online media content that are publicly available and created by end users is referred to as
A) user-generated content.
B) wikis.
C) net platforms.
D) Facebook pages.
E) social media.

Accepted Answer

User-generated content refers to any form of content such as videos, blogs, discussion posts, digital images, audio files, and other forms of media that are created by users of an online system or service and are publicly available.

Quiz 17: Using Social Media and Mobile Marketing to Connect With Consumers

Online content that shows a significant degree of creative effort, and thus is more than simply posting a newspaper or magazine article on a personal blog, is a criterion of

Which of the following statements about user-generated content (UGC) is most accurate?

User-generated content (UGC) refers to

Social media can be classified based on and .

Although marketers use the term "mobile" to refer to the portability of phones, the term will soon take on new meaning as ________ make change an entire industry of people on the go.

Online content created by an individual outside of a professional or commercial organization is a criterion of

User-generated content

A single social media site with millions of users interacting with each other, like Facebook, Twitter, and LinkedIn is referred to as

All of the following statements about user-generated content (UGC) are true except which?

Web 2.0 and Web 3.0 identify

Social networks are

A criterion of ________ is that it is online content published on a publicly accessible website or social networking site.

Updates to social media known as ________ include additional functionalities that allow personalization and customization to each individual based on location, interests, and needs.

Web 3.0 is expected to integrate

Social media are

Another term sometimes used interchangeably with social media is

Messaging apps such as WhatsApp, Talk, Facebook Messenger, WeChat, and Slack allow consumers to chat with company representatives, ask questions, and obtain personalized recommendations. These messaging options, when combined with Internet bots, are becoming a new form of shopping known as

Online media where users submit comments, photos, and videos often accompanied by a feedback process to identify popular topics are called

Compared with earlier forms of the Web, Web 2.0

The various forms of online media content that are publicly available and created by end users is referred to as