FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of
A) demarketing.
B) triple-top line marketing.
C) preemptive compliance.
D) green marketing.
E) cause marketing.

Question

Quizplus · Accepted Answer

This is an example of green marketing, which involves promoting environmentally friendly products and practices.

FedEx and UPS Are Converting Their Delivery Trucks with Standard