Question 1

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

Accepted Answer

Green marketing refers to the efforts to produce, promote, and reclaim environmentally sensitive products.

Question 2

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Accepted Answer

This is an example of green marketing, which involves promoting environmentally friendly products and practices.

Question 3

The marketing practice which ties charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is referred to as

Accepted Answer

Cause marketing involves a partnership between a business and a nonprofit organization, where the business's sales are linked to charitable contributions.

Question 4

The effort to meet today's (global) economic, environmental, and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Accepted Answer

Sustainable marketing focuses on creating, communicating, and delivering value to customers in a way that supports the long-term well-being of society and the environment, aligning with the concept of meeting current needs without compromising future generations.

Question 5

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Accepted Answer

This campaign is an example of societal responsibility, as it aims to improve public health and well-being by encouraging regular healthcare maintenance among African Americans, rather than focusing on profit or direct marketing objectives.

Question 6

Which of the following is an example of green marketing?

Accepted Answer

Walmart's initiative to use containers and packing made from corn instead of oil-based resins is an example of green marketing as it focuses on environmentally friendly practices.

Question 7

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of its Waste < Less jeans, which are composed of at least 20 percent recycled content. This is an example of

Accepted Answer

This is an example of green marketing, which involves promoting products based on their environmental benefits, such as using recycled materials in production.

Question 8

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Accepted Answer

The concept of the triple bottom line emphasizes the importance of balancing social, environmental, and economic factors to achieve sustainable growth.

Question 9

The obligation organizations have to the preservation of the ecological environment and to the general public is referred to as

Accepted Answer

Societal responsibility refers to the obligation organizations have to act in ways that benefit society at large, including the preservation of the ecological environment and the well-being of the general public.

Question 10

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

The ISO 14000 initiative is a family of standards related to environmental management that exists to help organizations minimize how their operations negatively affect the environment, comply with applicable laws, and continually improve in these areas.

Question 11

All of the following are the result of an interest in the triple bottom line except which?

Accepted Answer

Environmental scans are a tool used to gather information about external factors affecting an organization, not specifically a result of interest in the triple bottom line, which focuses on social, environmental, and economic impacts.

Question 12

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

Accepted Answer

Societal responsibility involves making decisions that benefit society as a whole, such as using environmentally friendly products to reduce harm to the environment.

Question 13

ISO 14000 refers to

Accepted Answer

ISO 14000 is a family of standards related to environmental management that exists to help organizations minimize how their operations negatively affect the environment, comply with applicable laws, regulations, and other environmentally oriented requirements, and continually improve in the above.

Question 14

ISO stands for

Accepted Answer

ISO stands for International Organization for Standardization, which is often mistakenly referred to as International Standards Organization.

Question 15

Many fast-food restaurants, including Burger King, McDonald's, and Wendy's, no longer use polystyrene containers (which degrade very slowly in a landfill) for packaging their products. Rather, these firms wrap their burgers in recycled paper wrappers, containers, and bags. These fast-food restaurants are practicing

Accepted Answer

These fast-food restaurants are practicing green marketing, which involves promoting environmentally friendly products and practices.

Question 16

Triple bottom line refers to

Accepted Answer

Triple bottom line refers to the concept that organizations should focus on social, environmental, and economic responsibilities, often summarized as people, planet, and profit, to achieve sustainable growth.

Question 17

Green marketing is

Accepted Answer

Green marketing involves efforts to produce, promote, and reclaim products that are environmentally friendly or sensitive.

Question 18

Cause marketing is a tactic wherein

Accepted Answer

Cause marketing involves linking a firm's charitable contributions directly to customer purchases of its products, thereby aligning business and philanthropic goals.

Question 19

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than two billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

Accepted Answer

The "Pollution Prevention Pays" program is an example of green marketing, which involves efforts by a company to produce, promote, and reclaim environmentally sensitive products.

Question 20

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

Accepted Answer

Green marketing refers to the practice of developing and promoting products or practices that are environmentally friendly, such as recycling programs.

Quiz 4: Ethical and Social Responsibility for Sustainable Marketing