Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as
A) marketing synthesis.
B) relationship marketing.
C) a marketing orientation.
D) the marketing concept.
E) strategic marketing.

Question

Quizplus · Accepted Answer

Relationship marketing is all about building long-term relationships between buyers and sellers. In this approach, the emphasis is on creating value for all parties involved through the establishment of mutually beneficial exchanges. The goal is to create a loyal customer base that will continue doing business with the seller over time, resulting in increased revenue and profitability for both parties. This approach is different from the traditional transactional approach, where the focus is on maximizing short-term profits through individual transactions.

Today, Establishing Long-Term, Mutually Beneficial Arrangements in Which Both the Buyer