Which of the following would not be a customer cost considered in determination of product value?
A) Product's purchase price
B) Time spent purchasing the product
C) Effort spent purchasing the product
D) Benefits received in the exchange for the products
E) Risk of purchasing the product

Question

Quizplus · Accepted Answer

Benefits received in the exchange for the products are not considered a customer cost but rather a benefit received in exchange for the customer's purchase. The other options are all potential customer costs that can affect the perceived value of a product.

Which of the Following Would Not Be a Customer Cost