Customers are interested in a product's price because they are concerned about the value obtained in an exchange.
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Q114: The actual physical production of goods is
Q115: The marketing environment is a set of
Q116: The marketing concept developed out of a
Q117: For an exchange to occur, at least
Q118: The marketing concept directly affects marketing activities
Q120: Achievement of the firm's overall goals is
Q121: A market orientation requires the organization wide
Q122: The process people use to determine the
Q123: During the market orientation, businesspeople realized that
Q124: Scenario 1.2
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