A market orientation requires the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it.

Question

Quizplus · Accepted Answer

A market orientation focuses on continuously gathering and utilizing market intelligence to meet customers' needs and wants. This involves sharing the information across all departments and fostering a culture of responsiveness to customer demands.

A Market Orientation Requires the Organization Wide Generation of Market