The marketing environment is the arena in which the marketer executes marketing strategies and techniques designed to build relationships with customers. It includes a host of forces that surround the customer and affects the marketing mix.
The marketing environment:
A) changes periodically, but at a slow enough pace for the skillful marketer to respond to effectively.
B) creates risks for the marketer, but seldom creates opportunities.
C) is not impacted by technology to any significant degree.
D) can be completely controlled by a skillful marketer using well-thought-out strategies
E) includes legal and regulatory forces that affect the marketing mix.

Question

Quizplus · Accepted Answer

The marketing environment includes legal and regulatory forces that affect the marketing mix such as laws related to advertising, consumer protection, product safety, and packaging. The marketing environment is not completely controllable by a marketer, and it is impacted by technology to a significant degree. While changes may not occur rapidly, they do occur and can create both risks and opportunities for marketers.

The Marketing Environment Is the Arena in Which the Marketer