The _______ is a management philosophy that guides the overall activities of the organization. It evolved over time from a ___________ in the latter half of the 19th century to a ________________ in the first half of the 20th century that emphasized advertising, personal selling, and distribution.
A) market orientation; production orientation; sales orientation
B) marketing concept; sales orientation; market orientation
C) market orientation; production orientation; marketing concept
D) marketing concept; production orientation; market orientation
E) marketing concept; production orientation; sales orientation

Question

Quizplus · Accepted Answer

The correct answer is E) marketing concept; production orientation; sales orientation. This reflects the evolution from a focus on producing goods efficiently without much regard for what consumers specifically wanted (production orientation), to a period where the emphasis was on selling and promoting the products that were made (sales orientation), and finally to the marketing concept, which focuses on meeting the needs and wants of consumers.

The _______ Is a Management Philosophy That Guides the Overall