Soda sales are declining as more consumers are concerned about their health. This represents a change in the __________. As a result, soda companies have begun releasing smaller sized sodas and sodas with less sugar.
A) marketing environment
B) product concept
C) marketing mix
D) marketing concept
E) marketing task

Question

Quizplus · Accepted Answer

The declining sales of soda due to health concerns of consumers represents a change in the marketing environment, as external factors such as consumer attitudes and behaviors are affecting the demand for the product. The companies' response of releasing smaller sized and lower sugar options is an adjustment to the marketing mix.

Soda Sales Are Declining as More Consumers Are Concerned About