The essence of marketing is
A) to select a target market big enough to make marketing to it worthwhile.
B) to collect market information and use it to develop long-lasting customer relationships.
C) to develop satisfying exchanges from which both customers and marketers benefit.
D) to modify marketing mix variables so as to secure the highest market share.
E) to provide customers with the greatest amount of value.

Question

Quizplus · Accepted Answer

The essence of marketing is to develop satisfying exchanges from which both customers and marketers benefit. This involves creating value for customers through the marketing mix (product, price, promotion, and place) while also achieving the objectives of the company. Marketing is not just about selecting a target market or securing the highest market share, but rather about building relationships with customers that result in mutual benefit.

The Essence of Marketing Is