The reason the marketing concept is named this way is that it pertains solely to marketing.

Name: The reason the marketing concept is named this way is that it pertains solely to marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing concept is not named solely because it pertains to marketing. It is named so because it emphasizes the importance of meeting the needs and wants of customers in order to achieve organizational goals. It covers all aspects of the business, not just marketing.

The Reason the Marketing Concept Is Named This Way Is