The ability to identify individual customers allows marketers to shift their focus from
A) share of market to share of customer.
B) relationship marketing to customer lifetime value.
C) customer relationship management to customer lifetime value.
D) share of market to profitability.
E) customer lifetime value to market share.

Question

Quizplus · Accepted Answer

Knowing individual customers allows marketers to focus on share of customer instead of share of market as they can tailor their marketing efforts towards retaining each customer and increasing their lifetime value.

The Ability to Identify Individual Customers Allows Marketers to Shift