From the company's perspective, there is a trade-off between increasing _______ for the customer and maximizing ________ from the transaction.
A) satisfaction; value
B) knowledge; revenue
C) satisfaction; relationships
D) value; profit
E) relationships; utility

Question

Quizplus · Accepted Answer

Increasing value for the customer can lead to increased satisfaction and loyalty which can result in repeat business and positive word-of-mouth. However, the company also needs to maximize revenue/profit from the transaction in order to invest in future growth and remain sustainable. Therefore, there is a trade-off between these two objectives.

From the Company's Perspective, There Is a Trade-Off Between Increasing