A market segment profile may cover such aspects as demographic characteristics, geographic factors, product benefits sought, lifestyles, brand preferences, and usage rates.

Name: A market segment profile may cover such aspects as demographic characteristics, geographic factors, product benefits sought, lifestyles, brand preferences, and usage rates.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A market segment profile typically covers these aspects in order to better understand and target a specific group of consumers.

A Market Segment Profile May Cover Such Aspects as Demographic