Consideration of the firm's overall objectives usually does not influence the final selection of a target market segment.

Question

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Consideration of the firm's overall objectives is a critical factor in selecting a target market segment. The firm's objectives, such as sales goals, profit margins, and growth targets, will impact which segment the firm selects for its marketing efforts. The firm will choose the segment that is most likely to help them achieve their objectives.

Consideration of the Firm's Overall Objectives Usually Does Not Influence