The undifferentiated targeting strategy for finding a target market will likely not be successful if
A) product positioning is needed.
B) the firm defines the total market as its target market.
C) people within the market have heterogeneous needs.
D) people within the market have homogeneous needs.
E) the firm is capable of developing a single marketing mix that satisfies all people's needs.

Question

Quizplus · Accepted Answer

The undifferentiated targeting strategy assumes that everyone in the market has similar needs and preferences, but if the market has heterogeneous needs, the same marketing mix may not be effective for all consumers. Therefore, an undifferentiated approach may not be successful in identifying and satisfying the unique needs of different consumer segments.

The Undifferentiated Targeting Strategy for Finding a Target Market Will