Mattel views the toy market as composed of four age groupings, each with different needs and desires. Mattel is using a(n) ____ targeting strategy for its groups, which are known as _____.
A) undifferentiated market; market segments
B) undifferentiated market; heterogeneous
C) differentiated; market segments
D) differentiated; the marketing mix
E) concentrated market; heterogeneous

Question

Quizplus · Accepted Answer

Mattel is using a differentiated targeting strategy for its four age groupings, which are known as market segments. This means that Mattel is tailoring its marketing mix to each segment's specific needs and desires in order to better meet their demands.

Mattel Views the Toy Market as Composed of Four Age