Question 1

Shane spends most of his free time participating in extreme sports and traveling to exotic locations with a group of close friends who share his interests and opinions about most things. This is a description of Shane's

Accepted Answer

The description provided is referring to Shane's lifestyle, as it outlines how he spends his free time and the activities he enjoys with his group of friends. Self-concept, personality, attitudes, and role are not mentioned in the description provided.

Question 2

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.

Accepted Answer

Annette has formed an attitude about Secret, which is a favorable evaluation of the product based on her experience with it.

Question 3

A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

Accepted Answer

Social influences refer to the impact that other people have on an individual's buying decision. It includes factors such as family, friends, colleagues, and reference groups that exert pressure on consumers to conform to the group's beliefs and behaviors.

Question 4

Children often achieve ____ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

Accepted Answer

Consumer socialization refers to how individuals learn to become consumers and acquire the skills and knowledge necessary to participate in the marketplace. Children can learn through observation and experience, including through their parents and older siblings, which can shape their own attitudes and behaviors towards purchasing. Personality, role identification, social class, and attitude formation can all be influenced by consumer socialization, but they do not fully encapsulate the process of learning to become a consumer.

Question 5

Changing people's attitudes toward a firm and its marketing program is

Accepted Answer

Changing people's attitudes toward a firm and its marketing program is a long, expensive, and difficult task that may require extensive advertising campaigns, as it involves changing ingrained beliefs and perceptions that customers have developed.

Question 6

Carla is a prosecuting attorney for the city of Cleveland. She is also vice president for the local parent/teacher organization and a coach for her daughter's soccer team. The actions and activities associated with each of these positions constitute Carla's

Accepted Answer

The actions and activities associated with each of Carla's positions (prosecuting attorney, vice president for the local parent/teacher organization, and coach for her daughter's soccer team) constitute her roles within these organizations.

Question 7

Melanie prefers to shop at Target for most of her household needs even though the same products and brands are available at Kmart. She prefers the service, location, and friendliness of the employees at Target. Melanie's reasons that influence her decision to shop at Target are called

Accepted Answer

Melanie's decision to shop at Target over Kmart is based on patronage motives, which refers to the factors that influence a shopper's decision to choose one retailer over another. In this case, Melanie prefers Target due to factors such as service, location, and employee friendliness.

Question 8

The results of many studies have been inconclusive regarding the association between buyer behavior and

Accepted Answer

Personality is a major factor that influences buyer behavior. It affects the way consumers perceive products, make decisions, and interact with brands.

Question 9

The forces that other people exert on one's buying behavior are called social influences. These come from reference groups and opinion leaders, social classes, culture and subcultures, roles, and

Accepted Answer

Family is a primary social influence on buying behavior, as family members can significantly impact an individual's purchasing decisions through shared values, preferences, and expectations.

Question 10

An attitude is

Accepted Answer

An attitude is a person's evaluation, feelings, and behavioral tendencies toward an object or idea. It encompasses an individual's emotional and cognitive response to a specific situation, person, or thing. Attitudes shape people's behavior and guide their actions and decisions.

Question 11

Salina is shopping for low-calorie frozen dinners to take to work for lunch. Salina has always been mindful of the total calories and the number of fat grams in these dinners. However, after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily, she now pays attention to the sodium as well. The changes in Salina's thought processes and behavior caused by this information are called

Accepted Answer

The changes in Salina's thought processes and behavior indicate a form of learning, specifically through the acquisition of new information about the sodium content in frozen dinners.

Question 12

What consumer research method is a means of measuring consumer attitudes by gauging the intensity of individuals' reactions to adjectives, phrases, or sentences about an object?

Accepted Answer

This method is known as an attitude scale, which is a quantitative research method that measures the intensity of individuals' attitudes towards a particular object or concept. This is often done through a Likert scale or a semantic differential scale, where respondents indicate their level of agreement or disagreement with a series of statements or adjectives.

Question 13

Cognitive, affective, and behavioral are the three major components of

Accepted Answer

Cognitive refers to the beliefs or knowledge a person has about a particular object or concept. Affective refers to the emotions or feelings a person has towards the object or concept. Behavioral refers to the actions or intentions a person has towards the object or concept. These three components make up an individual's attitudes towards something. Therefore, the correct answer is E.

Question 14

The development of a person's self-concept is a function of

Accepted Answer

Self-concept is developed through both psychological and social factors. Internal factors include a person's own qualities and experiences, while external factors include messages from family, friends, media, and society that shape how a person sees themselves. Therefore, option B is the best choice.

Question 15

Marketers often provide consumers with free samples, sometimes coupled with coupons, to help them gain experience with their products and facilitate consumer

Accepted Answer

Offering free samples helps consumers to learn more about the products and gain experience with them. This can build their knowledge, familiarity, and potential loyalty towards the brand.

Question 16

The U.S. Army recruits soldiers based on the slogan, "Army Strong," implying that people can reach their full personal potential in the U.S. Army. This is an appeal to what need according to Maslow's hierarchy of needs?

Accepted Answer

Maslow's hierarchy of needs suggests that self-actualization is the highest level of human needs, which refers to achieving one's full potential. The Army Strong slogan appeals to this need by suggesting that people can reach their full potential through service in the U.S. Army.

Question 17

An attitude scale measures the

Accepted Answer

An attitude scale is designed to measure the intensity of a person's feelings or attitudes toward a particular object or topic. It does not measure the buyer's need, level of information, experience, or desire for a product, which are all different factors that can influence purchase behavior.

Question 18

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by

Accepted Answer

Jennifer is clearly influenced by the Kappa Lambda Iota sorority, which serves as her reference group. She is looking to conform to their norms and standards by shopping at Sarah's and getting a new car like other members.

Question 19

Psychological influences that determine where a person purchases products on a regular basis are called

Accepted Answer

Patronage motives are psychological influences that determine where a person purchases products on a regular basis. These motives can be based on factors such as convenience, atmosphere, price, quality, or loyalty. Patronage motives are important for marketers to understand in order to effectively target and retain customers.

Question 20

Hereditary characteristics combined with personal experiences that together make an individual unique form one's

Accepted Answer

Personality is the combination of an individual's inherited and acquired characteristics that make them unique. Self-concept, attitudes, lifestyle, and role are all aspects of personality but do not fully encompass it.

Quiz 7: Consumer Buying Behavior