
Scenario 10.2 Use the following to answer the questions.
Regardless of their age, income, or gender, an increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google; accompanying Google are social media sites such as Facebook, Twitter, and Pinterest. Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. Facebook, originally used as a social networking application, is now picked up by retailers, brands, celebrities, churches, political campaigns, and nonprofit agencies. Twitter is a more real-time site and, as is Pinterest, a more personally-affiliated medium.
Refer to Scenario 10.2. If the Morningside Church wants to provide its members with a venue to read what other people think about its ideas, worship style, and community services, and to share their own ideas, it could use ______. Those who would most likely want to simply read the opinions of others are _____, while those who would like to also share their own ideas are ____.
A) Twitter; Creators; Critics
B) Twitter; Creators; Spectators
C) Twitter; Inactives; Creators
D) a blog; Joiners; Creators
E) a blog; Spectators; Creators
Correct Answer:
Verified
Q84: Many foreign countries engage in social networking.
Q85: Scenario 10.2 Use the following to answer
Q86: Addressability allows customers to respond to a
Q87: Digital media refers to the strategic process
Q88: Connectivity is the use of digital networks
Q90: Control refers to customers' ability to regulate
Q91: Traditional marketing media are more consumer-driven than
Q92: Small businesses can use digital media to
Q93: Accessibility refers to a customer's ability to
Q94: While social networks can be used to
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