Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.
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Q85: Scenario 10.2 Use the following to answer
Q86: Addressability allows customers to respond to a
Q87: Digital media refers to the strategic process
Q88: Connectivity is the use of digital networks
Q89: Scenario 10.2 Use the following to answer
Q91: Traditional marketing media are more consumer-driven than
Q92: Small businesses can use digital media to
Q93: Accessibility refers to a customer's ability to
Q94: While social networks can be used to
Q95: To communicate with their employees, companies may
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